Storyteller and intrapreneur, moving ideas into action.

 

About me

I’m a dynamic, results-driven leader with over 17 years of experience in building high-impact content strategies, developing innovative marketing campaigns, and driving growth through product-focused marketing. Proven success in leading cross-functional teams, launching AI-driven digital experiences, and delivering revenue-generating campaigns for Fortune 100 companies.

As a Content Strategist and Marketer, I help clients orchestrate, optimize and scale marketing and content programs in an infinitely complex world.

 

My Mission

Push companies, leaders, and brands to break their own barriers and build a better, more equal, and sustainable world.

 
 

Work Mantra

There are no bad ideas, just ones that you haven’t perfected yet.

 
 

Industries

Expertise: CPG, Technology, and Media

Passions: Heath and Wellness and Sustainability

 
 

Tools

  • Salesforce Marketing Cloud

  • Litmus

  • Google Analytics

  • ContentStack

  • Wordpress

  • Adobe Creative Suite: Illustrator, In-Design, Premier Pro, Dreamweaver

  • Figma

  • Miro

  • Asana

 
 

Skills

  • Content strategy, including customer research, user flow, design-system level strategy, web content strategy

  • Content Marketing: creating scalable campaigns across channels

  • Data-driven storytelling: message frameworks, persona-based messaging, value propositions and content, content audits

  • Complex project management in highly siloed organizations

  • Process development: editorial calendars, workflows, playbooks / toolkits / “how-to guides”

  • Thought Leadership: reports, blog posts, articles, interviews, videos, webinars

  • Customer / Partner Relationship Marketing

  • Events: virtual summits, leadership workshops

  • Executive presentation coaching

  • Customer journeys: content audits, touchpoint inventory, blueprints

Projects

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Other Writing & Works

Note: the links below all direct visitors to websites that have been both migrated and seen a re-brand.
As such, much of the original formatting is lost.

 
 
 
 
 
 
 
 

For Women, It’s Past Time to Be Seen

Authored on-page content, Built & Designed Web Page